Google sites are visited by more Australians than any other online brand including Facebook, with an average of 12.7 million unique users visiting its sites each month.

The report found that an average of 11.4 million unique online users visited Microsoft-owned sites, making it the second most visited online brand, according to a third-quarter Nielsen report.

In descending order, the top ten parent companies were Google, Microsoft, Facebook, Telstra, Yahoo!, News Corp Online, eBay, Australian Federal Government, Wikimedia Foundation and Fairfax Digital Australia and New Zealand.

In comparison to the second quarter of 2010, the biggest movement comes from Yahoo!, which moved ahead of eBay and News Corp Online to become the fifth most visited online parent company.

The top ten individual online brands were Google, NineMSN/MSN, Facebook, Microsoft, Yahoo!7, YouTube, News Digital Media, Wikipedia, Fairfax Digital Media Network and Apple.

Apple was a new entrant to the top ten brands, moving up from twelfth position in the second quarter to the number ten spot. The report measured Australia’s top ten online parent companies and web brands for the third quarter of 2010.

Source – AdNews



Australia can lay claim to the third highest per capita Twitter useage in the world, according to co-creator of the micro-blogging service Dom Sagolla.

Sagolla was speaking at today’s Australia Radio Conference in Melbourne, where he revealed that Australian’s generate 1.8 tweets per month. New Zealand is ranked fourth, with 1.7 tweets per month on the same like-for-like measure.

“This region of the world has seen massive growth,” Sagolla said. “People here are big adapters and adopters.” Sagolla

The highest generator of tweets per capita is Singapore, with 4.5 tweets per month, followed by the Netherlands, with 2.1 tweets per months.

Daily usage of Twitter in Australia has grown by 341% between 2009 and 2010, according to Sagolla. He cited a average day in May of this year in terms of news events when Australians created 1,286,871 tweets. On the same day in May of 2009, Australians tweeted 377,808 times.

Sagolla rejected the idea that Twitter has harmed traditional media by reducing the amount of time consumers spend watching television and taking in other mediums and said the service complimented more established platforms. “Social networks and traditional media can live together,” he said.

Source – AdNews

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Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small businesses used social media to promote their business, while 56% had no near-term plans to start.

It’s an understandable response. Just as they begin to understand the concepts of social media marketing, something new comes along and changes everything. Businesses that have barely come to grips with blogging and Facebook must also now contend with Twitter, Foursquare and a host of other new technologies and services.

According to Optus’ marketing director for small and medium business, Phil Offer, the main reason small business owners gave for not getting into social media was that it was a fad. Second was that it would somehow negatively hurt their brand by giving a voice to detractors, while the third reason was that they were simply too busy.

“The business case is probably still developing, so there isn’t the same compelling reason, as if everyone was doing it and making money out of it,” Offer says.

“It is a digital Wild West, and you have to find your own path to success.”

Fortunately, we are here to help you get ahead of the pack. Here are 10 of the latest trends to hit the social media landscape.

Read More – Smart Company

Australian year-on-year ad spend rose 8% in the second quarter of this year giving rise to growing confidence that the worst of the advertising downturn is over, according to the Nielsen Global AdView Pulse report.

The increase is a measurement of ad spend across the main media channels measured in the report; television, radio, newspapers and magazines. In New Zealand, second quarter year-on-year ad spend was boosted 9%.

Nilesen said Australian ad spend increased 11% during the first half of this year if all 10 media channels are factored in.

On a global basis, year-on-year ad spend was up 12.8% in the first six months of 2010, with double digit increases in the automotive, financial services, durables and telecommunications sectors.

The Indian ad economy put in an exceptional performance, with second quarter year-on-year ad spend up 32%, driven by the durables and FMCG sector. Other strong performers on the same measure included Hong Kong which was up 23% and Indonesia and Malaysia, up 22%.

In terms of mediums, television accounted for a 62% share of total global ad spends, marking a year-on-year rise of 1%.

Radio also enjoyed healthy growth, up 11% on a global basis, although the channel reported a 1% decline in North America.

Newspapers enjoyed a global increase of 9.5%, while magazines were up 3.7%, and down 2% in North America.

Source – AdNews

Each Friday Rand Fishkin, founder of SEOmoz, publishes a video blog that is incredibly well explained and easy to follow.  In this week’s edition, Rand shows us  five great ideas for using these sites to help with your SEO strategy.

With Social Media become more and more popular, and important to business, there are number of marketing benefits that will come with being in the Social Media space.  What a lot of people don’t know, is that Facebook, Twitter etc, can also make a significant difference to your overall SEO campaign.

Vodpod videos no longer available.

Yahoo!7 has taken the Australian search engine war into new territory, partnering with product price comparison site

The dedicated shopping page is synced with Yahoo Answers, which will track ‘buzz’ on personal searches.

For instance, if a consumer searches ‘bicycles’ to compare prices, discussions about bicycles that have developed on Yahoo Answers are listed on a board below the product results.

Price comparison search engines, which show a variety of both online and offline retailer prices for the same item, have proven popular both with consumers, researching for purchases, and businesses, for promoting their prices. Getprice lists over two million products from 900 retailers.

Google does not currently have a price comparison search engine and declined to comment on Yahoo!7’s statement.

Source – MarketingMag


Australia’s online advertising market was worth $586 million for the 2009/10 financial year, representing year-on-year growth of 11%.

The increase marked a fifth consecutive year of growth for the online market with major publishers accounting for 61% of total revenues.

Over half of the advertisers surveyed in the study said they planned to increase their 2011 online budgets, with 38% set to increase their search budgets.

The Australian Online General and Mobile Advertising Market 2010 reported, by Frost & Sullivan, looked at online advertising trends for the past fiscal year, including online video, mobile and social media advertising.

It predicts that the value of the online general advertising market in Australia will rise to $877 million by 2015, with growth in online video advertising particularly strong.

Improved technology, graphics, broadband speeds and bandwidth contributed towards the increased uptake in online video advertising in 2010. The report revealed that 53% of Australian companies have integrated social media into their online advertising.

Mobile advertising increased 18%, with total revenues for the sector at $9.1 million. Frost & Sullivan predicts the Australian mobile market will reach $76 million by 2015, with a compound annual growth rate from 2010 to 2015 of 46%.

The report surveyed representatives of publishing organisations, advertising networks, media agencies and senior management level marketers.

Source – AdNews