11 Questions to ask your SEO Agency – Part 2

Posted: August 17, 2010 in Digital Marketing, Online Advertising, Search Engine Optimisation, SEO
Tags: , ,

Continuing on from Part 1 last week, here is Part 2 of the questions you should be asking a prospective SEO Agency.

Question 4: What is your approach to reporting?

Look for an agency who, firstly, will supply you some sample reports, so you can see what you’ll be getting before you sign.  You should be looking for data that covers off the improvements in performance such as keyword rankings, as well  as traffic sources, keyword data, and competitors analysis to name a few.

In my opinion, all results should then be presented to you in a monthly face-to-face meeting.  To me, that makes the SEO accountable for their work.  Have them present the results, and talk through the work they completed the previous month.  It will also be important for you to discuss the strategies in place for the coming month/s.

Question 5: What is your cost structure?

This is an interesting question.  I believe this is where the client must volunteer some information as to their budget.  A good agency will tailor the SEO campaign to suit your budget.  You certainly want to steer clear of agencies that offer a ‘cookie cutter’ payment system eg 10 keywords for $300 per month, or $3,000 upfront.  This simply means all clients get a uniform campaign, with a uniform effort.

Given the variables associated with SEO campaigns, you need to ensure the agency tailors the deliverables specifically to you, and the budget is the start of that.

Question 6: Do you have any testimonials?

A good SEO agency will have nothing to hide as far as past results go.  Ask for testimonials.  If the agency doesn’t have testimonials, ask for case studies.  If they don’t have case studies, ask to speak to at least two of their existing clients.

Question 7: When can I expect results?

A good SEO agency will be able to draw on past experiences, and give you a reasonable estimation as to the timeframe you are likely to see returns in. No doubt some companies will take longer than others, depending on their industry, and a decent agency should not be afraid to explain this.

They should also explain that whilst SEO takes time, there still should be some quick wins, more often around brand terms, or for products and services that are absolutely specific to them as a company.

Part 3 later in the week.

  1. […] Posted: August 20, 2010 by Shane Tomlinson in Digital Marketing 0 Continuing on from Part 2 last week, here is Part 3 of the questions you should be asking a prospective SEO […]

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