Google Instant Search: The Complete User’s Guide

Posted: September 9, 2010 in Digital Marketing

Google Instant promises to change the way people search. Speaking at yesterday’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do a Google search?

Answers to those questions and more are below, in our Google Instant User’s Guide.

What Is Google Instant?

Google Instant is a feature that predicts what you’re searching for and shows results as you type. It uses Google’s autocomplete technology to show predicted search terms in a drop-down box, and begins to display search results below the drop-down.

Google Instant Search

As you continue to type, both the predicted queries and the search results change.

Google says there are three benefits to using Instant: faster searches (it saves 2-5 seconds per search according to Google research), smarter predictions that help guide user searches, and instant results that let the searcher see results without clicking a search button or pressing enter.

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