Google Instant launches in Australia – here’s what you need to know

Posted: October 11, 2010 in Online Advertising, Online Marketing, Search Engine Optimisation
Tags: , ,

Google Instant

Google Instant is now available in Australia and small businesses need to start thinking seriously about how they can optimise their sites for the new feature, SEO experts have warned.

The new feature, which displays constantly changing search results as users type, has also been a hit according to Google. The company wrote on its Google Australia blog post yesterday the company has seen an increase in the number of searches being performed on the Google home page.

“People are learning to use Instant. In just two weeks, we saw an increase in the fraction of searches performed without hitting enter or clicking search. People are used to searching on Google by hitting enter or clicking “search,” but we’ve been happy to see that people are quickly adjusting to the new experience.”

The post also said the company has measured a 7% increase in “on-the-fly” editing of search queries, meaning users are constantly changing and refining their search terms. It also said the company has seen, “an increase in the relative number of search sessions starting on the Google homepage”.

“Google Instant currently only works on the Google homepage and results page, not in other places such as browser search boxes, the Google Toolbar, and the Chrome Omnibox. As people have learned about Google Instant, many seem to be searching more on the homepage in order to use the feature.”

The new feature works by changing search results as users type. For instance, if a user types in “smart”, the Google home page will deliver different results for each letter in that word as they are being typed. And if that user goes on to type, “SmartCompany”, even more results will be given.

Read More – SmartCompany



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