Australian ad spend up 8% in Q2

Posted: October 13, 2010 in Digital Marketing

Australian year-on-year ad spend rose 8% in the second quarter of this year giving rise to growing confidence that the worst of the advertising downturn is over, according to the Nielsen Global AdView Pulse report.

The increase is a measurement of ad spend across the main media channels measured in the report; television, radio, newspapers and magazines. In New Zealand, second quarter year-on-year ad spend was boosted 9%.

Nilesen said Australian ad spend increased 11% during the first half of this year if all 10 media channels are factored in.

On a global basis, year-on-year ad spend was up 12.8% in the first six months of 2010, with double digit increases in the automotive, financial services, durables and telecommunications sectors.

The Indian ad economy put in an exceptional performance, with second quarter year-on-year ad spend up 32%, driven by the durables and FMCG sector. Other strong performers on the same measure included Hong Kong which was up 23% and Indonesia and Malaysia, up 22%.

In terms of mediums, television accounted for a 62% share of total global ad spends, marking a year-on-year rise of 1%.

Radio also enjoyed healthy growth, up 11% on a global basis, although the channel reported a 1% decline in North America.

Newspapers enjoyed a global increase of 9.5%, while magazines were up 3.7%, and down 2% in North America.

Source – AdNews

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