Australian online ad market up 11%

Posted: October 13, 2010 in Online Advertising, Online Marketing
Tags: ,

Australia’s online advertising market was worth $586 million for the 2009/10 financial year, representing year-on-year growth of 11%.

The increase marked a fifth consecutive year of growth for the online market with major publishers accounting for 61% of total revenues.

Over half of the advertisers surveyed in the study said they planned to increase their 2011 online budgets, with 38% set to increase their search budgets.

The Australian Online General and Mobile Advertising Market 2010 reported, by Frost & Sullivan, looked at online advertising trends for the past fiscal year, including online video, mobile and social media advertising.

It predicts that the value of the online general advertising market in Australia will rise to $877 million by 2015, with growth in online video advertising particularly strong.

Improved technology, graphics, broadband speeds and bandwidth contributed towards the increased uptake in online video advertising in 2010. The report revealed that 53% of Australian companies have integrated social media into their online advertising.

Mobile advertising increased 18%, with total revenues for the sector at $9.1 million. Frost & Sullivan predicts the Australian mobile market will reach $76 million by 2015, with a compound annual growth rate from 2010 to 2015 of 46%.

The report surveyed representatives of publishing organisations, advertising networks, media agencies and senior management level marketers.

Source – AdNews

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