Yahoo!7 launches price comparison search engine

Posted: October 13, 2010 in Digital Marketing

Yahoo!7 has taken the Australian search engine war into new territory, partnering with product price comparison site

The dedicated shopping page is synced with Yahoo Answers, which will track ‘buzz’ on personal searches.

For instance, if a consumer searches ‘bicycles’ to compare prices, discussions about bicycles that have developed on Yahoo Answers are listed on a board below the product results.

Price comparison search engines, which show a variety of both online and offline retailer prices for the same item, have proven popular both with consumers, researching for purchases, and businesses, for promoting their prices. Getprice lists over two million products from 900 retailers.

Google does not currently have a price comparison search engine and declined to comment on Yahoo!7’s statement.

Source – MarketingMag



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