The 10 next social media trends

Posted: October 14, 2010 in Digital Marketing, Social Media

Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small businesses used social media to promote their business, while 56% had no near-term plans to start.

It’s an understandable response. Just as they begin to understand the concepts of social media marketing, something new comes along and changes everything. Businesses that have barely come to grips with blogging and Facebook must also now contend with Twitter, Foursquare and a host of other new technologies and services.

According to Optus’ marketing director for small and medium business, Phil Offer, the main reason small business owners gave for not getting into social media was that it was a fad. Second was that it would somehow negatively hurt their brand by giving a voice to detractors, while the third reason was that they were simply too busy.

“The business case is probably still developing, so there isn’t the same compelling reason, as if everyone was doing it and making money out of it,” Offer says.

“It is a digital Wild West, and you have to find your own path to success.”

Fortunately, we are here to help you get ahead of the pack. Here are 10 of the latest trends to hit the social media landscape.

Read More – Smart Company


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